decorative shape
patient advocacy strategies icon
Blog Posts

Tag: Patient Engagement

Why Pharmaceutical and Biotech Companies Need a Different Approach for Rare Disease Communities

Why Pharmaceutical and Biotech Companies Need a Different Approach for Rare Disease Communities 

Rare Disease Communities Aren’t Smaller Versions of Larger Patient Populations Many organizations approach rare disease engagement using the same strategies they use for more common conditions. The assumption is often...

Published July 13, 2026
Creating Win-Win Partnerships Between Sponsors and Advocacy Groups

Creating Win-Win Partnerships Between Sponsors and Advocacy Groups

The Best Partnerships Create Value for Everyone Involved The strongest patient advocacy partnerships are not built around what one organization needs from another. They are built around what both organizations...

Published July 12, 2026
Why Patient Engagement Should Start Before Recruitment

Why Patient Engagement Should Start Before Recruitment

Recruitment Challenges Are Often Created Months Before Enrollment Begins When clinical trial recruitment falls behind plan, sponsors often respond by increasing recruitment activity. Additional outreach is launched. Awareness campaigns are...

Published July 10, 2026
Why Health Policy Belongs in Patient Engagement Strategy

Why Health Policy Belongs in Patient Engagement Strategy

Patient Engagement Does Not End With Understanding Patient Needs When organizations think about patient engagement, the conversation often focuses on insights. What are patients experiencing? What barriers are they facing?...

Published July 9, 2026
Advocacy Mapping 101 - Identifying the Right Partners for Your Clinical Program

Advocacy Mapping 101 – Identifying the Right Partners for Your Clinical Program

The Right Advocacy Partner Is Not Always the Most Visible One When sponsors begin planning patient engagement activities, one of the first questions they often ask is, “Which advocacy organizations...

Published July 8, 2026
7 Questions Every CEO Should Ask Before Launching a Clinical Trial

7 Questions Every CEO Should Ask Before Launching a Clinical Trial

Most Clinical Trial Delays Are Visible Before the Study Begins Clinical trial delays are often treated as unexpected operational challenges. Enrollment falls behind plan. Site performance varies. Retention becomes more...

Published July 7, 2026
Why Authentic Patient Engagement is a Fundamental Belief Not Merely a Transaction

Why Authentic Patient Engagement is a Fundamental Belief, Not Merely a Transaction

The Most Effective Patient Engagement Strategies Begin With Mindset, Not Tactics Many organizations talk about patient engagement. Fewer organizations truly embrace it. Patient engagement is often discussed in the context...

Published July 6, 2026
Understanding the Patient Landscape - The Missing Step in Clinical Trial Planning

Understanding the Patient Landscape: The Missing Step in Clinical Trial Planning

Recruitment Plans Fail When Sponsors Do Not Understand the Patient Landscape Many clinical trial challenges begin before recruitment starts. Sponsors may finalize protocols, select vendors, activate sites, develop recruitment materials,...

Published July 1, 2026
The Hidden Costs of Delaying Patient Engagement

The Hidden Costs of Delaying Patient Engagement

What If Your Recruitment Challenges Were Created Months Before Recruitment Ever Began? When enrollment falls behind projections, sponsors often increase recruitment activity. Additional outreach campaigns are launched. New recruitment vendors...

Published June 26, 2026
The Crucial Role of Patient Engagement Throughout the Pharmaceutical Product Lifecycle

The Crucial Role of Patient Engagement Throughout the Pharmaceutical Product Lifecycle

The Most Successful Products Are Built With Patients, Not Just For Patients Patient engagement is often discussed as a component of clinical trial recruitment or advocacy collaboration. In reality, its...

Published June 24, 2026
patient advocacy strategies icon
search...