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Recruitment Challenges Are Often Created Months Before Enrollment Begins When clinical trial recruitment falls behind plan, sponsors often respond by increasing recruitment activity. Additional outreach is launched. Awareness campaigns are...

The Most Effective Patient Engagement Strategies Begin With Mindset, Not Tactics Many organizations talk about patient engagement. Fewer organizations truly embrace it. Patient engagement is often discussed in the context...

Recruitment Plans Fail When Sponsors Do Not Understand the Patient Landscape Many clinical trial challenges begin before recruitment starts. Sponsors may finalize protocols, select vendors, activate sites, develop recruitment materials,...