patientadvocacystrategies-logo
Case Study

Patient Engagement Strategy to Elevate Awareness of Gene Therapy Trial

30%

Increase in patient interest of clinical trial.

6 mo.

6 months earlier than anticipated date.

Growth

Significant Growth in study evaluation & enrollment.

Client Situation

An emerging mid-size, gene-therapy company in the clinical stage is looking to develop a treatment for a neurological condition and is seeking to broaden awareness of their gene therapy approach and study design.

The client saw a gap in patient awareness and education about the trial and engaged with Patient Advocacy Strategies (PAS) to arm providers and patients with information to direct appropriate patients to clinical sites or the study website for screening.

Approach

Collaborated with internal cross-functional partners to understand the optimal patient journey in study enrollment and gained clear insights into care experiences, barriers, pathways preventing patient participation. Proactively socialized relevant content with patient advocacy groups to harness their educational capacity to amplify relevant information for patients regarding the class of R&D. Met with patients, care providers, trial investigators, and PCPs to identify critical information needed to make the most informed decision about study participation as well as critical informational gaps that exist. Crafted an integrated branding and awareness strategy including co­developed educational initiatives with patient advocacy groups, in­person trial education, support sessions, virtual KOL informational programming, and study website launch to facilitate and amplify clinical trial ethics, diversity, stories, and support.

Result

Crafted an integrated branding and awareness strategy including co­developed educational initiatives with patient advocacy groups, in­person trial education, support sessions, virtual KOL informational programming, and study website launch to facilitate and amplify clinical trial ethics, diversity, stories, and support.

Unlock your potential, contact us today.

patientadvocacystrategies-logo